3.1 Philip Lim Bal Harbor

Architect: Studio Brandon Sanchez Lighting design for 3.1 Phillip Lim in Bal Harbour, designed by Studio Brandon Sanchez, focused on reinforcing the brand’s elegance, simplicity, and architectural clarity. EMY developed a restrained, layered lighting strategy that works in harmony with the store’s minimal interior and abundant daylight. Soft ambient illumination and precisely controlled accent lighting enhance garments and materials without overpowering the space, allowing the architecture to remain calm and refined. A central mirrored element amplifies natural light and creates an optical illusion that visually extends the skylight, blurring the boundary between interior and exterior. The lighting approach supports this effect, resulting in a serene, sophisticated retail environment that feels luminous, effortless, and timeless.

3.1 Philip Lim Bal Harbor

Architect: Studio Brandon Sanchez Lighting design for 3.1 Phillip Lim in Bal Harbour, designed by Studio Brandon Sanchez, focused on reinforcing the brand’s elegance, simplicity, and architectural clarity. EMY developed a restrained, layered lighting strategy that works in harmony with the store’s minimal interior and abundant daylight. Soft ambient illumination and precisely controlled accent lighting enhance garments and materials without overpowering the space, allowing the architecture to remain calm and refined. A central mirrored element amplifies natural light and creates an optical illusion that visually extends the skylight, blurring the boundary between interior and exterior. The lighting approach supports this effect, resulting in a serene, sophisticated retail environment that feels luminous, effortless, and timeless.

Introduction

Retail, 2016

9700 Collins Ave Unit 267, Bal Harbour, FL 33154, United States

Year

2026

Duration

5 Weeks

Client

3.1 Philip Lim Bal Harbor

Categories

Challenges

Their existing website was slow, unresponsive, and lacked the luxury appeal their brand represented.

Poor navigation and checkout experience led to high bounce rates and lost sales.