SoHo Penthouse

Interior Designer: Eddie Lee The SoHo penthouse represents a rare New York ideal—defined by volume, light, and exclusivity. With soaring 14-foot ceilings, the residence offers an expansive canvas for living and collecting, elevating it far beyond the typical city home. Lighting is conceived first and foremost as a framework for art. An extensive, carefully curated collection is illuminated with precision, each piece subtly framed so it appears to glow from within, as though lit from behind. The architecture and ceilings recede into quiet darkness, defined by low-glare illumination that never competes for attention. Upon entering the home, the eye is drawn instinctively to the artwork, while every other element falls deliberately silent. Throughout the residence, dark and moody interiors conceal the sources of light entirely, allowing illumination to emerge only where it is needed. Vertical surfaces become the primary points of expression, creating a gallery-like atmosphere that is immersive, intimate, and unmistakably sophisticated. The result is a penthouse where art leads the experience—and light exists solely to serve it.

SoHo Penthouse

Interior Designer: Eddie Lee The SoHo penthouse represents a rare New York ideal—defined by volume, light, and exclusivity. With soaring 14-foot ceilings, the residence offers an expansive canvas for living and collecting, elevating it far beyond the typical city home. Lighting is conceived first and foremost as a framework for art. An extensive, carefully curated collection is illuminated with precision, each piece subtly framed so it appears to glow from within, as though lit from behind. The architecture and ceilings recede into quiet darkness, defined by low-glare illumination that never competes for attention. Upon entering the home, the eye is drawn instinctively to the artwork, while every other element falls deliberately silent. Throughout the residence, dark and moody interiors conceal the sources of light entirely, allowing illumination to emerge only where it is needed. Vertical surfaces become the primary points of expression, creating a gallery-like atmosphere that is immersive, intimate, and unmistakably sophisticated. The result is a penthouse where art leads the experience—and light exists solely to serve it.

Introduction

Multifamily Residential, 2025

Soho, NY

•Under construction

Year

2026

Duration

5 Weeks

Client

SoHo Penthouse

Categories

Challenges

Their existing website was slow, unresponsive, and lacked the luxury appeal their brand represented.

Poor navigation and checkout experience led to high bounce rates and lost sales.