


Babylon
Design Architect: MVRDV, AOR: ODP Amenities Interiors: MVRDV, Condo Interiors: Patricia Urquiola This landmark residential tower redefines ultra-luxury living through a singular architectural and experiential vision. Designed by MVRDV, with amenity interiors also conceived by the studio and executive architecture by ODP, the project represents a rare level of design continuity and craftsmanship. Private residences are thoughtfully curated by Patricia Urquiola, bringing her signature warmth, tactility, and refinement to every living space. Wellness is the foundation of the lighting design philosophy. Every environment— from private residences to the building’s wellness-oriented amenity spaces—is shaped by light that prioritizes comfort, clarity, and ease of living. Extremely low glare, extensive dimming capabilities, and carefully calibrated illumination create an intuitive experience that adapts seamlessly to residents’ needs without ever calling attention to itself. Light becomes a quiet partner in daily life, supporting relaxation, focus, and restoration. Throughout the tower, bespoke and highly creative lighting details are integrated to elevate the architectural and interior design, reinforcing a sense of calm sophistication while celebrating innovation. At night, the building transforms into a luminous presence—an elegant beacon that will leave a lasting imprint on the Miami skyline, setting a new benchmark for luxury, wellness, and timeless design.
Babylon
Design Architect: MVRDV, AOR: ODP Amenities Interiors: MVRDV, Condo Interiors: Patricia Urquiola This landmark residential tower redefines ultra-luxury living through a singular architectural and experiential vision. Designed by MVRDV, with amenity interiors also conceived by the studio and executive architecture by ODP, the project represents a rare level of design continuity and craftsmanship. Private residences are thoughtfully curated by Patricia Urquiola, bringing her signature warmth, tactility, and refinement to every living space. Wellness is the foundation of the lighting design philosophy. Every environment— from private residences to the building’s wellness-oriented amenity spaces—is shaped by light that prioritizes comfort, clarity, and ease of living. Extremely low glare, extensive dimming capabilities, and carefully calibrated illumination create an intuitive experience that adapts seamlessly to residents’ needs without ever calling attention to itself. Light becomes a quiet partner in daily life, supporting relaxation, focus, and restoration. Throughout the tower, bespoke and highly creative lighting details are integrated to elevate the architectural and interior design, reinforcing a sense of calm sophistication while celebrating innovation. At night, the building transforms into a luminous presence—an elegant beacon that will leave a lasting imprint on the Miami skyline, setting a new benchmark for luxury, wellness, and timeless design.
Introduction
Multifamily Residential, 2029
240 SE 14th St. Miami, FL 33131
•Under construction



Challenges
Their existing website was slow, unresponsive, and lacked the luxury appeal their brand represented.
Poor navigation and checkout experience led to high bounce rates and lost sales.






















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