Architect: Studio Brandon Sanchez Lighting design for 3.1 Phillip Lim in Ginza responds to the district’s refined urban character and the brand’s commitment to elegance, restraint, and precision. EMY developed a carefully layered lighting strategy that emphasizes materiality, proportion, and architectural clarity while preserving a sense of calm within the dense city context. Soft ambient illumination creates a serene foundation, supporting the store’s minimal palette, while precisely focused accent lighting defines garments, textures, and key architectural moments without visual clutter. Light is applied selectively, allowing shadow and contrast to shape depth and spatial rhythm, enhancing the overall experience. The result is a poised, luminous retail environment that feels quiet yet confident—contemporary, deliberate, and unmistakably Phillip Lim.